by
marcia on Jun 7, 2010 at 7:36 PM
Your attitude doesn't only affect you, it affects everything around you. Attitude lends integrity and implies people can trust the value of what you are representing. If your job involves selling, a positive attitude is essential.
A key to selling is enthusiasm. There is no substitute for being enthusiastic. It is energizing and contagious. A positive, enthusiastic attitude will even overcome inexperience, especially if you are persistent. Staying the course determines the outcome. Remember that those who would reject are not rejecting you as a person, but rather they are rejecting the issue at that moment. Better to return to fight another day!
Selling is spontaneously unpredictable. More often than not, success is based upon how we think on our feet and deal with the unpredictability of the sales environment. Our thinking leads to our actions.
Thomas Edison made 1000 mistakes before he discovered how to make a light bulb work. It is impossible to sell or influence others if you do not try. We all learn from our mistakes and that learning and persistence leads to our success. Remember, even the greatest baseball players hit in the 300's. That means that over 70% of the time they don't get a hit. In the sales game the same is true, even for top performers. Successful sellers have the right attitude but accept the fact that selling is no bed of roses.
SELLING IS A MARATHON, NOT A SPRINT. Prepare yourself to stay in the race.
Of course, attitude alone is not enough. To earn more, sell more, and improve your career, you must learn the skills of the trade. You need to combine attitude, knowledge and skills. You must become a master of understanding self and others. This combination will make you more valuable to others, increasing your impact with customers and prospects. Attitude, knowledge and commitment are critical components of success in sales.
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