Vision ‒ Your vision statement is your inspiration, the framework for all your strategic planning.
Provides direction ‒ a broad statement of end results
Values ‒ Establish four to six core values from which the organization would like to operate. Consider values of customers, shareholders, employees and the community.
Determine rightness of the direction for decision making
Decision making ‒ The foundation for business today is provided through values and value- based decisions and behaviors. Business values define the beliefs, standards, and acceptable behaviors.
Clearly defined values simplify decision making
Mission ‒ The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision- making.
Clearly states the steps needed to achieve your vision and how you're going to get there
Critical Goal Categories ‒ Critical goal categories serve as the foundation for implementing your plans, they focus on building upon your strengths and identifying and overcoming any limitations.
What must happen to achieve your mission
~ Gary Sorrell. Copyright protected worldwide